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AdWeek: Tips to Help Advertisers Survive and Thrive in the Gig Economy
by Zach Weismann, Founder of MAG Impact Collective
We’ve all heard it: The rise of the gig economy is putting an end to the traditional job market. While there’s no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time job.
Official Press Release: Announcing the MAG Impact Collective!
“A new business collective is challenging the traditional agency model while harnessing the power of the gig economy. Launched in September 2018, MAG Impact Collective is a membership group that brings together high-level, expert consultants in branding, strategy, marketing and design.”