Some of our latest press coverage and announcements.
AdWeek: Tips to Help Advertisers Survive and Thrive in the Gig Economy
by Zach Weismann, Founder of MAG Impact Collective
We’ve all heard it: The rise of the gig economy is putting an end to the traditional job market. While there’s no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time job.
American Marketing Association: Going Solo, The Rise of the Gig Economy
by Hal Cronick, American Marketing Association
The gig economy was born in the wake of the Great Recession; since then, full-time freelancing has risen in popularity. With many now predicting that most of the workforce will be full-time freelance in the next decade, marketers and marketing managers alike must plan for their future.
Dallas Innovates: Dallas’ MAG Impact Collective: Disrupting the Traditional Agency Model with Social Impact
by David Kirkpatrick, Dallas Innovates & D Magazine
A newly launched company headquartered in Dallas is looking to help shape the future of work as well as shake up the traditional agency model for marketing, design, branding, and strategy. Zach Weismann founded the MAG Impact Collective and launched the business in September with founding members based in Dallas, Los Angeles, New York, Portland, San Francisco, and Washington D.C.
Official Press Release: Announcing the MAG Impact Collective!
“A new business collective is challenging the traditional agency model while harnessing the power of the gig economy. Launched in September 2018, MAG Impact Collective is a membership group that brings together high-level, expert consultants in branding, strategy, marketing and design.”