New Business Collective Challenges Traditional Agency Model

MAG Impact Collective Hopes to Reshape the Future of Work by Joining Experts in Branding, Strategy, Marketing and Design to Help Brands Generate Social Impact

DALLAS – Nov. 26, 2018 – A new business collective is challenging the traditional agency model while harnessing the power of the gig economy. Launched in September 2018, MAG Impact Collective is a membership group that brings together high-level, expert consultants in branding, strategy, marketing and design. With the gig economy now including one out of every three workers, the freelance and consulting landscapes are changing rapidly. The MAG Impact Collective model hopes to reshape the future of work, allowing independent workers to benefit from a formal entity providing the support and foundation to service clients both collectively and individually. The unique model allows MAG to bring greater expertise to each client at truer costs than your large, bloated traditional agency. In addition, the team is connected by a shared interest and experience in the social impact space.

Offering a new take on the traditional agency without all the “fluff,” MAG services clients in a more effective and efficient way, matching the right team to the right project to achieve the right impact. All members are seasoned leaders in their field who have been carefully vetted and invited to join. While MAG’s headquarters are in Dallas, it has team members based in other key markets such as Los Angeles, New York, Portland, San Francisco and Washington D.C. allowing the team to keep a pulse on the latest global trends.

“On one end of the current creative services spectrum, there’s the rise of the gig economy, and on the other end, the tired, big and bloated agency model,” said Zach Weismann, founder of MAG Impact Collective. “We felt the space was in need of something disruptive and brands in need of something better... a company centered around servicing client’s ever-changing needs in a truer fashion, especially in this new global, hyperconnected economy.”

Weismann has over 10 years of experience working with large brands, NGOs, Fortune 500 companies, healthcare organizations and startups on key issues such as sustainability, conservation, corporate social responsibility, technology adoption and innovation. With a passion for creating true impact, Weismann founded MAG Impact Collective on the notion that there’s a better way of doing business while keeping the client’s needs at the core.

The MAG team has helped organizations ranging from IKEA, Google, the National Basketball Association (NBA), to rural communities in South America, Asia and Africa. Projects range from

creating social impact on a global scale, designing the future of the business’ brand, improving bottom lines while helping build the future of sustainability, profit and more. Currently, MAG’s clients range from global nonprofits, to a technology unicorn and one of the country’s largest blockchain companies.

MAG Impact Collective is dedicated to magnifying brands, accelerating progress and generating social impact. MAG accepts new members on a rolling basis. For more information on services, visit www.magcollective.com.

About MAG Impact Collective

MAG Impact Collective is a membership group of high-level consultants in branding, marketing, design and strategy driven by social impact. Its unique model allows hand-selected experts to collectively be matched with the right team to the right project to achieve the right impact. To learn more about MAG Impact Collective, visit www.magcollective.com.

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